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    Use web analytics to improve your site.

    Yandex.Metrica is a free tool that helps you increase the conversion rate of your site. Metrica lets you monitor the key effectiveness indicators of your website, analyze user behavior, and evaluate the efficiency of your ad campaigns.

    Service overview

    WebVisor

    Record and analyze user actions.

    Summary

    View key site information on one page.

    Click map

    Information overlays about user interaction with your site.

    Link map

    Get a visual representation of the popularity of links on your site.

    Search phrases

    The searches people make to find your site.

    Demographics

    Get a gender-age structure diagram of visitors to your site.

    Click path analysis

    See how users navigate your site.

    Set your own visit parameters to create a custom report.