We launched scroll heat map, which showed how far site users scrolled its pages, and bot filtering: now any non-human traffic could be eliminated from Yandex.Metrica reports. At the same time, Yandex.Metrica global traffic share reached 4.3%.
"Selfie" entered the Oxford dictionary Word of the Year shortlist
RTB became the fastest growing segment in online advertising
A whole new Yandex.Metrica 2.0 entered open beta. The main difference was that almost any report it offered was totally customizable, so that you could combine almost any dimensions and metrics. This way, a lot more insights could be drawn about site users behavior.
Ice Bucket Challenge started to gain traction
Facebook made its face recognition technology 97.35% accurate
Apple unveiled its first smart watch, the Apple Watch
We had an online-to-offline year. Now our clients could enrich reports with their own customer data collected outside Yandex.Metrica, and export raw data to create custom analytical solutions.
Machine beat human at the game of Go
Slack started to gain traction with over 2M daily users
Yandex.Metrica got an offline conversions feature — now our users could add to reports user actions outside a website, as well as data from call tracking systems. At the same time, updated Session Replay version became available as an open beta.
Fidget spinners came and went
Machine beat four of the world's best professional poker players
SpaceX's concept of reusable rockets was proven after a year of successful Falcon 9 launches