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All-Round Web Analytics
From traffic trends to mouse movements – 
get a comprehensive understanding of your online audience and drive business growth.

Traffic

Apply easy-to-use attribution models, filter out spam, and control bot traffic.

Audience

Extensive user data including in-depth details on ad blocker usage.

Performance

Set up to 100 goals per site, integrate ecommerce data, and track custom events.

Behavior

Session replay, heat maps, and form analytics – all out of the box.

Technology

Your data is updated in real time and never truncated – sampling is user-controlled.

Hassle-free usage

Track any amount of traffic and keep all of your data for an unlimited time.
Session replay
Watch how people engage with your site – user clicks, scrolling, mouse movements and keystrokes are all recorded in a video. Identify roadblocks on the way to purchase, see the intent behind clicks, and get insights on how to improve user experience.
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Heat maps & form analytics
Discover which parts of a page drive the most attention and where your blind spots are. Locate exactly where users give up scrolling. Analyze how people fill in forms and see the success rate of each field. Compare the behavior of segmented audiences.
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Intuitive dashboard
Pin all the key metrics to a live dashboard to make quick assessments. Each metric is displayed as a reporting widget, where you can select date range, graph type, or even audience segment. Rearrange the widgets to place them in a position that suits you.
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Reports tailored to the task at hand
Completely customize any predefined report in a few clicks and instantly get the answer you’re looking for. Add or delete any dimensions and metrics, switch attribution models, and compare audience segments – all on the same page.
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All of your data, forever
Send any amount of data to Yandex.Metrica and handle it the way you want: adjust the sampling rate to get reports faster, or use unsampled data for maximum accuracy. Storage time is unlimited, too – no matter how much data you have.
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According to W3tech’s report and Yandex.Metrica's own data.
Yandex.Metrica is one of the top three leading web analytics solutions in the world.
Works on more than 8 million sites.

Blog

Now you can track AMP sites using Yandex.Metrica. AMP (Accelerated Mobile Pages) is a special html format that lets you
1 december 2016
The brand new Yandex.Metrica mobile app for iOS and Android allows you to quickly check the latest traffic numbers and
12 september 2016
In wake of our user parameters workshop, we put together a list of the most frequent questions we received concerning
12 august 2016

MOBILE ANALYTICS

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