Apply easy-to-use attribution models, filter out spam, and control bot traffic.
Extensive user data including in-depth details on ad blocker usage.
Set up to 100 goals per site, integrate ecommerce data, and track custom events.
Session replay, heat maps, and form analytics – all out of the box.
Your data is updated in real time and never truncated – sampling is user-controlled.
Track any amount of traffic and keep all of your data for an unlimited time.
Watch how people engage with your site – user clicks, scrolling, mouse movements and keystrokes are all recorded in a video. Identify roadblocks on the way to purchase, see the intent behind clicks, and get insights on how to improve user experience.
Discover which parts of a page drive the most attention and where your blind spots are. Locate exactly where users give up scrolling. Analyze how people fill in forms and see the success rate of each field. Compare the behavior of segmented audiences.
Pin all the key metrics to a live dashboard to make quick assessments. Each metric is displayed as a reporting widget, where you can select date range, graph type, or even audience segment. Rearrange the widgets to place them in a position that suits you.
Completely customize any predefined report in a few clicks and instantly get the answer you’re looking for. Add or delete any dimensions and metrics, switch attribution models, and compare audience segments – all on the same page.
Send any amount of data to Yandex.Metrica and handle it the way you want: adjust the sampling rate to get reports faster, or use unsampled data for maximum accuracy. Storage time is unlimited, too – no matter how much data you have.