Many new features rolled out for Yandex.Metrica last year. We have compiled a list of the most useful ones, which will be especially helpful for those who like to stay up to date with the latest Yandex.Metrica features, but do not regularly check our blog.
It’s no secret that companies collect more and more data about their customers in order to gather insights and drive value. Likewise, businesses have been showing more and more interest in self-learning algorithms, which can discover connections among that data and even act on them. But this is accompanied by an increase in privacy concerns from the user side. It’s safe to say that machine learning and privacy will prove to be some of the hottest topics in digital analytics in 2018. We’ll be discussing both of these trends in detail at the Superweek conference in Budapest, which runs from January 29 through February 2.
There's a new feature to make viewing statistics in Yandex.Metrica more convenient — you can now add notes to any line graphs in Yandex.Metrica reports. This can come in handy if you want to mark the launch date of a new promo-campaign that then caused a spike in your traffic, or if you changed your site layout in such a way that your conversion numbers increased.