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All-Round Web Analytics
From traffic trends to mouse movements – 
get a comprehensive understanding of your online audience and drive business growth.


Apply easy-to-use attribution models, filter out spam, and control bot traffic.


Extensive user data including in-depth details on ad blocker usage.


Set up to 200 goals per site, integrate ecommerce data, and track custom events.


View session recordings, heat maps and form analytics reports all out of the box.


Your data is updated in real time and never truncated – sampling is user-controlled.

Hassle-free usage

Track any amount of traffic and keep all of your data for an unlimited time.
Session replay
Watch how people engage with your site – user clicks, scrolling, mouse movements and keystrokes are all recorded in a video. Identify roadblocks on the way to purchase, see the intent behind clicks, and get insights on how to improve user experience.
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Heat maps & form analytics
Discover which parts of a page drive the most attention and where your blind spots are. Locate exactly where users give up scrolling. Analyze how people fill in forms and see the success rate of each field. Compare the behavior of segmented audiences.
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Intuitive dashboard
Pin all the key metrics to a live dashboard to make quick assessments. Each metric is displayed as a reporting widget, where you can select date range, graph type, or even audience segment. Rearrange the widgets to place them in a position that suits you.
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Reports tailored to the task at hand
Completely customize any predefined report in a few clicks and instantly get the answer you’re looking for. Add or delete any dimensions and metrics, switch attribution models, and compare audience segments – all on the same page.
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All of your data, forever
Send any amount of data to Yandex.Metrica and handle it the way you want: adjust the sampling rate to get reports faster, or use unsampled data for maximum accuracy. Storage time is unlimited, too – no matter how much data you have.
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According to W3tech’s report and Yandex.Metrica's own data.
Yandex.Metrica is one of the top three leading web analytics solutions in the world
Works on more than 8 million sites.


Many new features rolled out for Yandex.Metrica last year. We have compiled a list of the most useful ones, which will be especially helpful for those who like to stay up to date with the latest Yandex.Metrica features, but do not regularly check our blog.

15 january 2018

It’s no secret that companies collect more and more data about their customers in order to gather insights and drive value. Likewise, businesses have been showing more and more interest in self-learning algorithms, which can discover connections among that data and even act on them. But this is accompanied by an increase in privacy concerns from the user side. It’s safe to say that machine learning and privacy will prove to be some of the hottest topics in digital analytics in 2018. We’ll be discussing both of these trends in detail at the Superweek conference in Budapest, which runs from January 29 through February 2.

20 december 2017

There's a new feature to make viewing statistics in Yandex.Metrica more convenient — you can now add notes to any line graphs in Yandex.Metrica reports. This can come in handy if you want to mark the launch date of a new promo-campaign that then caused a spike in your traffic, or if you changed your site layout in such a way that your conversion numbers increased.

18 december 2017