We use cookies to make our web content and design better. By continuing to navigate this site, you agree to our use of cookies.
All-Round Web Analytics
From traffic trends to mouse movements – 
get a comprehensive understanding of your online audience and drive business growth.


Apply easy-to-use attribution models, filter out spam, and control bot traffic.


Extensive user data including in-depth details on ad blocker usage.


Set up to 200 goals per site, integrate ecommerce data, and track custom events.


Session replay, heat maps, and form analytics – all out of the box.


Your data is updated in real time and never truncated – sampling is user-controlled.

Hassle-free usage

Track any amount of traffic and keep all of your data for an unlimited time.
Session replay
Watch how people engage with your site – user clicks, scrolling, mouse movements and keystrokes are all recorded in a video. Identify roadblocks on the way to purchase, see the intent behind clicks, and get insights on how to improve user experience.
Learn more
Heat maps & form analytics
Discover which parts of a page drive the most attention and where your blind spots are. Locate exactly where users give up scrolling. Analyze how people fill in forms and see the success rate of each field. Compare the behavior of segmented audiences.
Learn more
Intuitive dashboard
Pin all the key metrics to a live dashboard to make quick assessments. Each metric is displayed as a reporting widget, where you can select date range, graph type, or even audience segment. Rearrange the widgets to place them in a position that suits you.
Learn more
Reports tailored to the task at hand
Completely customize any predefined report in a few clicks and instantly get the answer you’re looking for. Add or delete any dimensions and metrics, switch attribution models, and compare audience segments – all on the same page.
Learn more
All of your data, forever
Send any amount of data to Yandex.Metrica and handle it the way you want: adjust the sampling rate to get reports faster, or use unsampled data for maximum accuracy. Storage time is unlimited, too – no matter how much data you have.
Learn more
According to W3tech’s report and Yandex.Metrica's own data.
Yandex.Metrica is one of the top three leading web analytics solutions in the world.
Works on more than 8 million sites.


Session Replay 2.0, which was tested in closed beta at the end of last year, is ready to be released to the wider world. Today, access to the new Session...
12 july 2017
What do you do with a website that isn’t selling well even if every single detail was thought through? Founder and general director of online furniture store Anton Makarov has...
5 july 2017
This summer, Yandex.Metrica’s team will participate in several major events dedicated to digital marketing and analytics. If you happen to attend one of the conferences below, feel free to ask...
18 may 2017


Advertise with Yandex