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All-Round Web Analytics
From traffic trends to mouse movements – 
get a comprehensive understanding of your online audience and drive business growth.


Apply easy-to-use attribution models, filter out spam, and control bot traffic.


Extensive user data including in-depth details on ad blocker usage.


Set up to 200 goals per site, integrate ecommerce data, and track custom events.


View session recordings, heat maps and form analytics reports all out of the box.


Your data is updated in real time and never truncated – sampling is user-controlled.

Hassle-free usage

Track any amount of traffic and keep all of your data for an unlimited time.
Session replay
Watch how people engage with your site – user clicks, scrolling, mouse movements and keystrokes are all recorded in a video. Identify roadblocks on the way to purchase, see the intent behind clicks, and get insights on how to improve user experience.
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Heat maps & form analytics
Discover which parts of a page drive the most attention and where your blind spots are. Locate exactly where users give up scrolling. Analyze how people fill in forms and see the success rate of each field. Compare the behavior of segmented audiences.
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Intuitive dashboard
Pin all the key metrics to a live dashboard to make quick assessments. Each metric is displayed as a reporting widget, where you can select date range, graph type, or even audience segment. Rearrange the widgets to place them in a position that suits you.
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Reports tailored to the task at hand
Completely customize any predefined report in a few clicks and instantly get the answer you’re looking for. Add or delete any dimensions and metrics, switch attribution models, and compare audience segments – all on the same page.
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All of your data, forever
Send any amount of data to Yandex.Metrica and handle it the way you want: adjust the sampling rate to get reports faster, or use unsampled data for maximum accuracy. Storage time is unlimited, too – no matter how much data you have.
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According to W3tech’s report and Yandex.Metrica's own data.
Yandex.Metrica is one of the top three leading web analytics solutions in the world
Works on more than 8 million sites.


We have released a new option aimed at making usability analytics in Yandex.Metrica even more secure in terms of user privacy. This option lets site owners customize the way our Session Replay tool records any element of a site such as a picture, a chat box, an options menu, or any other block of content.

6 june 2018

At Savage Marketing 2018 in Amsterdam, which takes place June 13-14, we will demonstrate how to do user-centric analysis in Yandex.Metrica using classic reports, individual user profiles and session recordings.

1 june 2018

We have introduced a new section in the tag settings called "Additional data processing conditions". This section is intended for those Yandex.Metrica users who need to comply with the General Data Protection Regulation (GDPR). In this post, we will discuss what the GDPR is and who should take note of the new section in the tag settings.

21 may 2018