At Yandex.Metrica, security has always been our top priority. Being one of the world's most popular digital analytics systems, Yandex.Metrica processes large amounts of data, and making sure that all that data is safeguarded against all possible threats has been at the heart of every feature designed and launched. Now, we are proud to announce that our data security management system has been certified to the international ISO 27001:2013 standard.
Online publishers need a clear understanding of how their content works: how quickly posts gain traffic, where their audience comes from, which articles are more popular than others, and how exactly people read their publications. With just standard web analytics tools, finding the answers to these questions may not be so easy. This is why we added content reports, designed specially for online media, to Yandex.Metrica.
Ten years ago, CPC was a trendy metric for measuring ad performance, while tracking conversions or (heaven forbid) ROI were the exclusive province of the most advanced marketers and analysts. In the spring of 2009, Yandex.Metrica left private beta, making conversion analytics much more democratic and available to everyone. There was even a moment when the service was almost renamed to Conversion Meter due to the team's enthusiasm for measuring the real business performance of a website.