You can create a segment in Yandex.Metrica in one click by simply selecting the required row in a report as well as filter the Session Replay recordings for that row. Meanwhile, the “Session recordings” filters Session Replay recordings, meaning you will see only those sessions that belong to the selected report row.
Data from Yandex.Metrica can be used to not only analyze user behavior after the fact, but also predict subsequent user actions. Yandex.Metrica, along with online DIY retailer “220 Volt”, has built a model that calculates the conversion probability for each site user. Head of Yandex.Metrica Viktor Tarnavsky will talk about the steps needed to create a predictive analytics model at the eMetrics summit in London on October 11-12, and in Berlin on November 12-14.
This year's Dmexco conference on September 13-14 in Cologne is a good opportunity to learn about the major features of Yandex.Metrica first-hand. Yandex.Metrica's head Viktor Tarnavsky and Yandex's Director of Strategic Development Evgeny Lomize will give an in-depth presentation on Yandex.Metrica's capabilities and Yandex's ad technologies stack.