See detailed traffic data for desktop and mobile updated in real time. Learn which channels bring target audiences to your site. Use different attribution models to better assess the input of each source. Monitor where bot traffic is coming from.

Get to know your users better – discover their location, device, browser, and even ad blocker usage. Understand audience loyalty and analyze behavior trends and patterns. Get even more insights by combining your own CRM data with your site user data collected by Yandex.Metrica.

Understand the return on investment from online marketing activities. Measure any interactions that are key to your business and track conversion funnels. Set up ecommerce reporting to automatically calculate CPO and get detailed statistics on each offer’s performance.

Go deeper than pageviews and sessions. Discover how different user groups engage with your site, and get to know why they do what they do by seeing the intent behind the clicks. Session replay, click & scroll heat maps, and form analytics all create a powerful toolset available right out of the box.

Any data you need, in any dimension-metric combination. Customize and bookmark reports. Get consolidated statistics on several sites. Create narrowly-defined segments with as many criteria as you wish to use.

Automate management operations like creating or deleting code snippets on the fly, and setting up dynamic goal generation or modification. Go beyond the web interface and pull data programmatically by using logical operators and brackets to create sophisticated filter combinations.